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Publication
Pro-environmental messages in job advertisements and the intentions to apply—The mediating role of organizational Attractiveness
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Advisor(s)
Abstract(s)
: Environmental sustainability is a concept with increasing importance in the way organizations think and outline their cultures, practices, and business strategies to become more attractive.
In this sense, the present study aims to understand whether organizations that publish job advertisements regarding sustainable culture and ecological concerns are perceived as more attractive
and generate higher intentions to apply. A quantitative study was made with a sample comprising
443 participants. The results suggested that job advertisements with pro-environmental messages
generate a higher organizational attractiveness. In addition, organizational attractiveness does not
mediate the relationship between the type of advertisement (green vs. non-green) and intentions to
apply. Additionally, the results suggested that individuals with greater individual environmental
responsibility and intentions of pro-environmental behavior have a greater intention to apply, facing
green job advertisements. The role of organizations in adopting green practices to attract and retain
the best talent is also discussed, as well as suggestions for future studies.
Description
Keywords
Sustainable human resources management Green human resources management Green recruitment and selection Employer branding Job applications Intentions to apply
Citation
Mafalda Pinto Coelho, Francisco Cesário, Ana Sabino, & Ana Moreira. (2022). Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness. Sustainability, 14(3014), 3014. https://doi.org/10.3390/su14053014
Publisher
MDPI Multidisciplinary Digital Publishing Institute