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Publication
Ambigüidades identitárias na “Feira Hippie”/ Brasil
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Advisor(s)
Abstract(s)
Este trabalho tem por objetivo discutir as ambigüidades identitárias vivenciadas pelos
atores sociais, representantes de organizações familiares que se agrupam na “Feira Hippie” de Belo
Horizonte (Minas Gerais/Brasil). O embasamento teórico da discussão está ancorado na abordagem
de identidade e nos processos de identificação social, enquanto que o material empírico provém de
uma investigação em organizações familiares. O método de pesquisa adotado foi o qualitativo,
baseado na Análise do Discurso e na história de vida dos gestores familiares ao longo dos seus 36
anos de atuação na Feira. A análise evidenciou os processos de construção e desconstrução de
determinadas identificações por parte dos gestores familiares em relação à Feira em determinados
contextos ao longo de sua história. Além disso, foi possível perceber que tais processos de identificação
mantiveram uma estreita relação com a dinâmica dos grupos sociais na ocupação de um dado
espaço físico e simbólico – onde os dois elementos: os grupos e o espaço – desempenharam papel
ativo na construção dessas identificações sociais e organizacionais, no início como feira de artesanato
e depois como feira de variedades.
This paper aims to discuss the identity ambiguities experienced by the social actors, which represent a set of small family businesses in “Feira Hippie” of Belo Horizonte (Minas Gerais/Brazil). The theoretical support comes from the studies of identity and the process of social identification. The empirical data comes from a longitudinal study about family business. The research method adopted was the qualitative method, based on Discourse Analysis and life history applied in the family managers about these lives and their 36 years of work in Belo Horizonte’s “Feira Hippie”. The analysis showed that the process of construction and reconstruction of specific identifications in the Fair has a close relation with its family business. These ones looked for fill spaces (physical and symbolic) as a way of demarking their territories. Besides, it has observed that the family business’ dynamic as well the physical and symbolic spaces’ occupation, have an active role in the process of construction and reconstruction of identifications and identities (social and organizational). In the beginning it was conceived of as a cultural event, and nowadays as a commercial fair.
This paper aims to discuss the identity ambiguities experienced by the social actors, which represent a set of small family businesses in “Feira Hippie” of Belo Horizonte (Minas Gerais/Brazil). The theoretical support comes from the studies of identity and the process of social identification. The empirical data comes from a longitudinal study about family business. The research method adopted was the qualitative method, based on Discourse Analysis and life history applied in the family managers about these lives and their 36 years of work in Belo Horizonte’s “Feira Hippie”. The analysis showed that the process of construction and reconstruction of specific identifications in the Fair has a close relation with its family business. These ones looked for fill spaces (physical and symbolic) as a way of demarking their territories. Besides, it has observed that the family business’ dynamic as well the physical and symbolic spaces’ occupation, have an active role in the process of construction and reconstruction of identifications and identities (social and organizational). In the beginning it was conceived of as a cultural event, and nowadays as a commercial fair.
Description
Keywords
Identidade identificação Espaço físico e simbólico Análise do discurso Identity Identification Spaces physical and symbolic Discourse analysis
Citation
Comportamento Organizacional e Gestão, 13, 213-236
Publisher
Instituto Superior de Psicologia Aplicada