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Fluency and attitudes

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SPPC, 9, 370-382.pdf184.34 KBAdobe PDF Download

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The goal of this article is to review how, when, and why f luency, or processing ease, affects attitudes. The current article first defines f luency and then discusses its direct impact on attitudes, noting that f luency usually makes attitudes more positive and that it does so for a wide array of attitude objects. Mechanisms and moderators of these direct effects are also described. The article then summarizes how f luency can affect attitudes indirectly, through its impact on other judgments (like perceptions of confidence or truth) and on cognitive operations (like information processing). The article ends by highlighting a few areas where additional research is likely to reap impressive benefits.

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Attitudes Fluency Positive psychology Truth Information processing

Citation

Social and Personality Psychology Compass, 9, 370-382. Doi: 10.1111/spc3.12179

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