Fluency and attitudes

Claypool, Heather M.; Mackie, Diane M.; Garcia-Marques, Teresa

http://hdl.handle.net/10400.12/5180

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Authors

Claypool, Heather M.

Mackie, Diane M.

Garcia-Marques, Teresa

Abstract(s)

The goal of this article is to review how, when, and why f luency, or processing ease, affects attitudes. The current article first defines f luency and then discusses its direct impact on attitudes, noting that f luency usually makes attitudes more positive and that it does so for a wide array of attitude objects. Mechanisms and moderators of these direct effects are also described. The article then summarizes how f luency can affect attitudes indirectly, through its impact on other judgments (like perceptions of confidence or truth) and on cognitive operations (like information processing). The article ends by highlighting a few areas where additional research is likely to reap impressive benefits.