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Identificando os factores de influĂȘncia da compra por impulso em adolescentes portugueses
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Advisor(s)
Abstract(s)
Resumo: A compra por impulso tem sido uma ĂĄrea vastamente pesquisada, entretanto, raras investigaçÔes tĂȘm sido realizadas em Portugal e particularmente com o pĂșblico adolescente. Este estudo teve o objectivo
de identificar factores influenciadores da compra impulsiva (variĂĄveis sociodemogrĂĄficas, prĂĄticas sociais,
variĂĄveis de consumo, de influĂȘncia grupal e valores). Participaram 238 adolescentes portugueses (117
rapazes e 121 raparigas, com idade mĂ©dia de 15.43 anos) da cidade de Maia, distrito de Porto. Os resultados mostram que o sexo de pertença nĂŁo influĂȘncia a compra por impulso, e que a frequĂȘncia de visitas a centros comerciais por mĂȘs, o prazer nas compras, a importĂąncia atribuĂda Ă marca, a tendĂȘncia a gastar mais na presença de amigos e o materialismo nas compras tĂȘm uma correlação positiva com a compra por impulso, enquanto os valores de bem-estar profissional apresentam uma relação negativa. Os resultados corroboram a literatura e contribuem para compreender melhor o comportamento de compra impulsiva em Portugal.
Abstract: Impulse buying is an area widely studied, but research carried out in Portugal is scarce, in particular research conducted with adolescents. The objective of this study was to identify factors that influence impulse buying (socio-demographic variables, social practices, consumption variables, group influence, and values). The participants were 238 Portuguese adolescents (117 boys and 121 girls, aged, in average, 15.43 years) from the city of Maia, district of Porto. Results show that sex belongingness does not influence impulse buying and that the frequency of visits to shopping malls per month, the pleasure in shopping, the importance given to the brand, the tendency to spend more in the presence of friends, and materialism in shopping have a positive correlation with impulse buying, whereas the values of professional well-being present a negative relationship. Findings are in line with the literature and should contribute to understand better the phenomenon of impulse buying in Portugal.
Abstract: Impulse buying is an area widely studied, but research carried out in Portugal is scarce, in particular research conducted with adolescents. The objective of this study was to identify factors that influence impulse buying (socio-demographic variables, social practices, consumption variables, group influence, and values). The participants were 238 Portuguese adolescents (117 boys and 121 girls, aged, in average, 15.43 years) from the city of Maia, district of Porto. Results show that sex belongingness does not influence impulse buying and that the frequency of visits to shopping malls per month, the pleasure in shopping, the importance given to the brand, the tendency to spend more in the presence of friends, and materialism in shopping have a positive correlation with impulse buying, whereas the values of professional well-being present a negative relationship. Findings are in line with the literature and should contribute to understand better the phenomenon of impulse buying in Portugal.
Description
Keywords
Adolescentes Portugal Compra por impulso Valores Adolescents Portugal Impulse buying Values
Citation
Lins, S., Poeschl, G., & Eberhardt, A. (2016). Identificando os factores de influĂȘncia da compra por impulso em adolescentes portugueses. AnĂĄlise PsicolĂłgica, 34(2), 147-163. https://doi.org/10.14417/ap.920