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O consumo de música: Efeitos da sub-cultura reggae e atitudes na intenção de realização de downloads de música
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Abstract(s)
A questão da intenção da compra de música tem sido por diversas vezes
colocada e comentada, mas não enquadrando os estilos de vida de uma sub-cultura como
possível causa da escolha e consequente compra de música. Assim, pretende-se neste
estudo, tomar como base a Teoria do Comportamento Planeado de Ajzen (1991),
articulando-o com o Modelo Cultural de Lazer (1963), e relacionar os estilos de vida da subcultura
musical Reggae com a intenção de consumo de música. O objectivo é compreender
se os valores daquela sub-cultura, as práticas ligadas à música, bem como as variáveis
previstas no Modelo de Ajzen, predizem a intenção de realização de downloads de música
em sites legais. Verificou-se que nem as componentes culturais nem as variáveis do Modelo
de Ajzen predizem a intenção de realização de downloads de música.
ABSTRACT: Although discussed several times, the music consumption intention has never been studied embracing subculture lifestyles as a possible cause for the choice of music, following its purchase. Therefore, this study intends to take the Ajzen's Theory of Planned Behaviour (1991), articulate it with Lazer's Cultural Model (1963), and relate the lifestyles of the reggae musical sub-culture with the intention of music consumption. The aim is to understand if the values and the habits concerning music of that sub-culture, as well as the variables foreseen in Ajzen's Model, predict the intention of downloads of music in legal sites. It was shown that neither the cultural components nor the variables of the Ajzen's Model predict the intention of music downloads.
ABSTRACT: Although discussed several times, the music consumption intention has never been studied embracing subculture lifestyles as a possible cause for the choice of music, following its purchase. Therefore, this study intends to take the Ajzen's Theory of Planned Behaviour (1991), articulate it with Lazer's Cultural Model (1963), and relate the lifestyles of the reggae musical sub-culture with the intention of music consumption. The aim is to understand if the values and the habits concerning music of that sub-culture, as well as the variables foreseen in Ajzen's Model, predict the intention of downloads of music in legal sites. It was shown that neither the cultural components nor the variables of the Ajzen's Model predict the intention of music downloads.
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Keywords
Sub-cultura reggae Atitudes Downloads Reggae sub-culture Attitudes Attitudes