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Exposição ao conteúdo de influenciadoras digitais e perturbações do comportamento alimentar
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Authors
Advisor(s)
Abstract(s)
A literatura tem evidenciado que a exposição a imagens de corpos irrealistas está
relacionada a um risco agravado de desenvolver Perturbações do Comportamento Alimentar
(PCA) (Aparicio-Martinez et al., 2019; Harriger et al., 2022). Porém, a investigação que
relacione Influenciadoras digitais e PCA é insuficiente. O presente estudo teve como objetivo
principal compreender se o tempo de exposição aos conteúdos divulgados por Influenciadoras
Digitais está relacionado com caraterísticas de PCA e como esse efeito pode ser mediado pela
comparação social através da aparência física com Influenciadoras Digitais.
Realizou-se um estudo transversal correlacional, onde participaram 280 jovens
portuguesas, com idades entre os 18 e 24 anos, que preencheram o questionário de dados
sociodemográfico, o Eating Disorder Examination-Questionnaire (EDE-Q) e a Escala de
Comparação Social através da Aparência Física (ECSAF).
Os resultados demonstraram que o tempo de exposição ao conteúdo de Influenciadoras
Digitais, por si só, não apresenta uma relação estatisticamente significativa com as caraterísticas
de PCA e que o tempo de exposição ao conteúdo de Influenciadoras Digitais não estabelece
uma relação estatisticamente significativa com a comparação social através da aparência física
com Influenciadoras Digitais. A comparação social através da aparência física com
Influenciadoras Digitais impacta significativa e negativamente as caraterísticas de PCA. A
comparação social através da aparência física com Influenciadoras Digitais apresenta um efeito
mediador na relação entre o tempo de exposição ao conteúdo de Influenciadoras Digitais e as
caraterísticas de PCA.
Os resultados realçam a forma como a exposição ao conteúdo de Influenciadoras
Digitais e a propensão para o desenvolvimento de caraterísticas de PCA estão relacionados,
bem como a relevância da comparação social através da aparência física nesta relação.
ABSTRACT: The literature has shown that exposure to unrealistic body images is related to an increased risk of developing Eating Disorders (ED) (Aparicio-Martinez et al., 2019; Harriger et al, 2022). However, there is insufficient research linking digital influencers and eating disorders. The main objective of the present study was to understand whether exposure time to content posted by female digital influencers is related to ED characteristics and how this effect can be mediated by social comparison through physical appearance with female digital influencers. A correlational study was carried out with 280 young Portuguese women aged between 18 and 24, who completed a sociodemographic questionnaire, the Eating Disorder Examination-Questionnaire (EDE-Q) and the Social Comparison through Physical Appearance Scale (ECSAF). The results showed that the time of exposure to the content of female digital influencers, on its own, does not present a statistically significant relationship with the characteristics of ED and that the time of exposure to the content of female digital influencers does not establish a statistically significant relationship with social comparison through physical appearance with female digital influencers. Social comparison through physical appearance with Female Digital Influencers has a significant and negative impact on ED characteristics. Social comparison through physical appearance with Female Digital Influencers has a mediating effect on the relationship between exposure time to Female Digital Influencers' content and ED characteristics. The results highlight how exposure to content from female digital influencers and the propensity to develop ED traits are related, as well as the relevance of social comparison through physical appearance in this relationship.
ABSTRACT: The literature has shown that exposure to unrealistic body images is related to an increased risk of developing Eating Disorders (ED) (Aparicio-Martinez et al., 2019; Harriger et al, 2022). However, there is insufficient research linking digital influencers and eating disorders. The main objective of the present study was to understand whether exposure time to content posted by female digital influencers is related to ED characteristics and how this effect can be mediated by social comparison through physical appearance with female digital influencers. A correlational study was carried out with 280 young Portuguese women aged between 18 and 24, who completed a sociodemographic questionnaire, the Eating Disorder Examination-Questionnaire (EDE-Q) and the Social Comparison through Physical Appearance Scale (ECSAF). The results showed that the time of exposure to the content of female digital influencers, on its own, does not present a statistically significant relationship with the characteristics of ED and that the time of exposure to the content of female digital influencers does not establish a statistically significant relationship with social comparison through physical appearance with female digital influencers. Social comparison through physical appearance with Female Digital Influencers has a significant and negative impact on ED characteristics. Social comparison through physical appearance with Female Digital Influencers has a mediating effect on the relationship between exposure time to Female Digital Influencers' content and ED characteristics. The results highlight how exposure to content from female digital influencers and the propensity to develop ED traits are related, as well as the relevance of social comparison through physical appearance in this relationship.
Description
Dissertação de Mestrado realizada
sob a orientação da Professora
Doutora Diana Frasquilho,
apresentada no Ispa – Instituto
Universitário para obtenção de grau
de Mestre na especialidade de
Psicologia Clínica.
Keywords
Perturbações do Comportamento Alimentar Influenciadoras Digitais Redes sociais Comparação social através da aparência física Eating Disorders Digital Influencers Social Media Social comparison through physical appearance