The differential effects of fluency due to repetition and fluency due to color contrast on judgments of truth

Silva, Rita Rocha da; Garcia-Marques, Teresa; Mello, Joana José de

http://hdl.handle.net/10400.12/3909

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Authors

Silva, Rita Rocha da

Garcia-Marques, Teresa

Mello, Joana José de

Abstract(s)

Two experiments contrast the effects of fluency due to repetition and fluency due to color contrast on judgments of truth, after participants learn to associate high levels of fluency with falseness (i.e., a reversal of the fluency–truth link). Experiment 1 shows that the interpretation of fluency as a sign of truth is harder to reverse when learning is promoted with repetition rather than with perceptual fluency. Experiment 2 shows that when color contrast and repetition are manipulated orthogonally, the reversal of the truth effect learned with color contrast does not generalize to repetition. These results suggest speci- ficities in the processing experiences generated by different sources of fluency, and that their influences can be separated in contexts that allow the contrast of their distinctive features. We interpret and discuss these results in light of the research addressing the convergence vs. dissociation of the effects elicited by different fluency sources.