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- Dispositional beliefs regarding “affect as information” determine the perception of persuasive self-efficacyPublication . Garcia-Marques, Teresa; Loureiro, FilipeAbstract: In this paper, we approach the relationship between believing that affect informs about the validity of a claim and believing that one persuasive strategy will be more or less efficient in changing one’s own attitude. In one study, participants were asked to select from a set of features of a persuasive context those they perceived to have more persuasive power. Results showed that these selections were clearly clustered in two groups, suggesting that individuals tend to select either more cognitive features or more experiential affective features. Individual measures regarding participants’ need for cognition and faith in intuition did not explain the tendency to select more one type of cluster or another, but this selection was determined by how much people generally believe that affect informs about the validity or goodness of a claim.
- Rebound effects in persuasion: considering potential ironic effects of suppression and correction / Efectos rebote en la persuasión: una consideración de los posibles efectos irónicos de la supresión y la corrección / Efectos rebote en la persuasión: una consideración de los posibles efectos irónicos de la supresión y la correcciónPublication . Silva, Pedro José dos Santos Ponte da; Garcia-Marques, Teresa; Wegener, Duane T.Previous theory and research in persuasion has failed to examine possible ironic effects of attempting to suppress or to correct for influences of a potentially biasing source. Yet, because people often encounter sets of persuasive communications in order (e.g., in advertising), such rebound effects seem possible. Data on such possibilities are scarce, however. Here we present a relevant study. It followed the typical single-shot persuasive message with a second message on an unrelated topic but employed a similar type of (potentially biasing — attractive or unattractive) source. Attitudes following the second communication showed increased source impact for participants asked to suppress source-related thoughts during the first message (especially when the second message was encountered under load). Instructions to correct for potential source effects during the first message did not show ironic effects following the second message. This relatively small study is not enough to make definitive claims, but it suggests that rebound effects of thought suppression are possible in (repeated) persuasion settings. Future research and open questions regarding ironic effects are discussed.