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- Is It Familiar or Positive? Mutual Facilitation of Response LatenciesPublication . Garcia-Marques, Teresa; Mackie, Diane M.; Claypool, Heather M.; Garcia-Marques, LeonelWe provide evidence for a previously unstudied consequence of the relationship that familiarity has with positive affect: Positive affect and familiarity exert a bi-directional impact on latencies to judgments about the other. Experiment 1 showed that this association caused predictable facilitation and inhibition patterns on both evaluative and recognition task response times in an implicit association paradigm. In Experiment 2 participants in a forced recognition task decided which of two symbols (one primed with a subliminal happy face and the other with a subliminal neutral circle) they had seen before. Because of the intrinsic association between familiarity and positivity, the positivity activated from the subliminal happy prime facilitated familiarity judgments. Implications of these results for cognitiveaffective relations are discussed.