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Mudança organizacional : mudar a cultura ou mudar de estratégia?
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Abstract(s)
As relações entre estratégia e cultura organizacional, no contexto da mudança organizacional, constituem os eixos principais da reflexão contida neste artigo. Neste contexto, é dada particular atenção
a quatro modos distintos de lidar com a cultura e de a relacionar com a estratégia: a) ignorar a cultura, b)gerir a cultura, c) mudar a cultura, d) mudar de estratégia. De igual modo, são salientadas duas ideias centrais que percorrem o texto: a primeira diz respeito à compatibilidade entre estratégia e cultura organizacional,
a segunda refere-se à congruência entre cultura organizacional e cultura envolvente.
The central issue dealt with in this paper are the relations between strategy and organizational culture in the context of organizational change. The emphasis is placed on four different ways of dealing with culture and relating it with strategy: ignore the culture, manage round it, change the culture and change the strategy. In this sense, through the text, two ideas are underlined: the compatibility between strategy and organizational culture; the congruence between organizational and environmental cultures.
The central issue dealt with in this paper are the relations between strategy and organizational culture in the context of organizational change. The emphasis is placed on four different ways of dealing with culture and relating it with strategy: ignore the culture, manage round it, change the culture and change the strategy. In this sense, through the text, two ideas are underlined: the compatibility between strategy and organizational culture; the congruence between organizational and environmental cultures.
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Citation
Análise Psicológica, 12(1), 15-30.