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Publication
The effects of emotions on football spectators’ satisfaction and behavioural intentions
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Advisor(s)
Abstract(s)
The goal of this study was to examine the relationship between spectators’
emotions, satisfaction, and behavioural intentions at football games. A survey
was conducted among spectators of the top Portuguese professional football
league during eight games (n 466). The sport emotion questionnaire was used to
assess spectators’ emotions and the results gathered from a structural equation
model suggest that analysis of specific emotions is crucial to understand
spectators’ responses. Findings provide evidence that only the emotion of joy
has a positive direct effect on satisfaction, as well as an indirect effect on
behavioural intentions, via satisfaction. In turn, dejection has a negative direct
effect on behavioural intentions, while satisfaction positively influences behavioural
intentions. These results suggest managerial implications, such as the need
to improve stadium atmosphere and social facilitation in order to provide an
enjoyable overall experience to the spectators, and contribute to overall spectator
satisfaction and positive behavioural intentions.
Description
Keywords
Emotions Satisfaction Behavioural intentions Clubs Sporting events
Citation
European Sport Management Quarterly
Publisher
Taylor & Francis