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Prior source exposure and persuasion: Further evidence for misattributional processes
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Orientador(es)
Resumo(s)
To assess the persuasive impact of prior source exposure, two
studies paired persuasive messages with a source to whom participants
had previously been exposed subliminally, explicitly, or
not at all. In Experiment 2, participants’ attention also was
drawn to information that potentially undermined the implications
of any reaction to re-exposure. Compared to no exposure,
prior subliminal exposure increased the source’s persuasiveness,
an effect not mediated by source liking. Explicit exposure
increased source persuasiveness to the extent that the source was
liked more and only absent a recall cue. Results favored
misattributional accounts of prior exposure effects.
Descrição
Palavras-chave
Persuasion Attitude change Mere exposure Perceptual fluency Attribution Subliminal
Contexto Educativo
Citação
Personality and Social Psychology Bulletin, 29, 691-700
Editora
Society of Personality and Social Psychology