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Publication
The power of Dionysus—Effects of red wine on consciousness in a naturalistic setting
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Abstract(s)
There is lack of research on effects of red wine on consciousness when drank in wine bars
designed to enhance the pleasurableness of the wine drinking experience. Effects of a moderate dose of red wine (� 40.98 g of ethanol) on consciousness were examined in a naturalistic study taking place in a wine bar located in one of the most touristic areas of Lisbon,
Portugal. One hundred two participants drank in one of three conditions: alone, in dyad, or in
groups up to six people. Red wine increased pleasure and arousal, decreased the awareness of time, slowed the subjective passage of time, increased the attentional focus on the
present moment, decreased body awareness, slowed thought speed, turned imagination
more vivid, and made the environment become more fascinating. Red wine increased
insightfulness and originality of thoughts, increased sensations of oneness with the environment, spiritual feelings, all-encompassing love, and profound peace. All changes in consciousness occurred regardless of volunteers drinking alone, in dyad or in group. Men and
women did not report different changes in consciousness. Older age correlated with greater
increases in pleasure. Younger age correlated with greater increases in fascination with the
environment of the wine bar. Drinking wine in a contemporaneous Western environment
designed to enhance the pleasurableness of the wine drinking experience may trigger
changes in consciousness commonly associated with mystical-type states
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Citation
Costa, R. M., Madeira, A., Barata, M., & Wittmann, M. (2021). The power of Dionysus—Effects of red wine on consciousness in a naturalistic setting. PLoS ONE, 16(9), 1–15. https://doi.org/10.1371/journal.pone.0256198 Chicago 17th Edition (Author-Date) Lista de Referência
Publisher
Public Library of Science