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Publication
Dissociação de modos de processamento em persuasão
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Advisor(s)
Abstract(s)
Neste artigo, apresentamos o paradigma subjacente à dissociação dos processos de mudança
atitudinal (mudança por via central vs. periférica) num contexto de persuasão. O paradigma base é
aqui descrito em detalhe, sendo também descritas as principais variáveis moderadoras do efeito e as
principais teorias que tentam explicá-lo.
ABSTRACT: In this paper, we present the underlying paradigm of the attitudinal change processes dissociation (via central vs. peripheral route) in a persuasion context. The basic paradigm is described in detail, as well as the main moderator variables of the effect and the main theories that attempt to explain it.
ABSTRACT: In this paper, we present the underlying paradigm of the attitudinal change processes dissociation (via central vs. peripheral route) in a persuasion context. The basic paradigm is described in detail, as well as the main moderator variables of the effect and the main theories that attempt to explain it.
Description
Keywords
Abordagem dualista Mudança de atitudes Persuasão Attitude change Dualistic approach Persuasion
Citation
Laboratório de Psicologia, 10, 205-221