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O paradigma associado ao efeito de mera-exposição
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Abstract(s)
O artigo define o paradigma que dá suporte à detecção do efeito de mera-exposição, isto é, o efeito que a exposição prévia a um estímulo promove no modo como este é avaliado. Este efeito é dos efeitos mais replicados em psicologia, em contextos muito diversos, suscitando ainda hoje explicações alternativas à apresentada originalmente por Zajonc (1968). O paradigma é aqui apresentado nas suas características técnicas, fazendo-se referência aos contextos em que tem sido detectado, variáveis que o moderam e explicações alternativas actualmente sob análise.
This paper describes the paradigm in which the mere-exposition effect has been obtained, that is, the effect of a previous presentation of a stimulus in its evaluation. This effect is one of the most robust effects in psychology. The original account of the effect offered by Zajonc (1968) has attracted a great deal of interest and debate and still today new alternative explanations are often proposed. The paradigm is presented in its technical features, characterizing the general contexts in which it has been obtained, identifying its main moderators and rival theoretical accounts.
This paper describes the paradigm in which the mere-exposition effect has been obtained, that is, the effect of a previous presentation of a stimulus in its evaluation. This effect is one of the most robust effects in psychology. The original account of the effect offered by Zajonc (1968) has attracted a great deal of interest and debate and still today new alternative explanations are often proposed. The paradigm is presented in its technical features, characterizing the general contexts in which it has been obtained, identifying its main moderators and rival theoretical accounts.
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Keywords
Afecto Mera-exposição Preferência Repetição Affect Mere-exposure Preference Repetition
Citation
Laboratório de Psicologia, 10(2), 123-134