Repository logo
 
Publication

The impact of digital influencers on product/service purchase decision making—An exploratory case study of Portuguese people

2023Journal article Open access
Simple item page
dc.contributor.authorCaiado, Fábio
dc.contributor.authorFonseca, Joana
dc.contributor.authorSilva, Joana
dc.contributor.authorNeves, Soraia
dc.contributor.authorMoreira, Ana
dc.contributor.authorGonçalves, Ramiro
dc.contributor.authorMartins, José
dc.contributor.authorBranco, Frederico
dc.contributor.authorAu-Yong-Oliveira, Manuel
dc.date.accessioned2024-04-18T18:29:57Z
dc.date.accessioned2024-04-18T18:30:14Z
dc.date.available2024-04-18T18:29:57Z
dc.date.available2024-04-18T18:30:14Z
dc.date.issued2023
dc.description.abstractThe growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/ service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCaiado, F., Fonseca, J., Silva, J., Neves, S., Moreira, A., Gonçalves, R., Martins, J., Branco, F., & Au, Y. M. (2023). The impact of digital influencers on product/service purchase decision making—An exploratory case study of Portuguese people. Expert Systems, 1. https://doi.org/10.1111/exsy.13381pt_PT
dc.identifier.doi10.1111/exsy.13381pt_PT
dc.identifier.issn14680394
dc.identifier.urihttp://hdl.handle.net/10400.12/9731
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherWiley-Blackwell Publishing Ltdpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectDigital influencerspt_PT
dc.subjectImpulsive buyingpt_PT
dc.subjectInfluencer marketingpt_PT
dc.subjectInformation behaviourpt_PT
dc.subjectInformation resourcespt_PT
dc.subjectPurchase intentionpt_PT
dc.subjectSocial mediapt_PT
dc.titleThe impact of digital influencers on product/service purchase decision making—An exploratory case study of Portuguese peoplept_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceUnited Kingdompt_PT
oaire.citation.titleExpert Systemspt_PT
person.familyNameMoreira
person.familyNameGonçalves
person.familyNameBranco
person.familyNameAu-Yong-Oliveira
person.givenNameAna
person.givenNameRamiro
person.givenNameFrederico
person.givenNameManuel
person.identifier1611261
person.identifier.ciencia-idE61C-D6B7-1217
person.identifier.ciencia-id8E13-2E52-8A3F
person.identifier.ciencia-id8D1F-C933-D4EC
person.identifier.orcid0000-0002-4799-874X
person.identifier.orcid0000-0001-8698-866X
person.identifier.orcid0000-0001-8434-4887
person.identifier.orcid0000-0002-2154-6171
person.identifier.scopus-author-id57224107907
person.identifier.scopus-author-id24399121800
person.identifier.scopus-author-id57193326824
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationf51e9fc7-2cd4-41bc-810c-b5ac17842e4d
relation.isAuthorOfPublicatione8ec0c13-9f4e-426a-8072-6ee072b5af10
relation.isAuthorOfPublicationec0e240f-469d-4b67-8fb5-d77c1a0cac5e
relation.isAuthorOfPublicationedbb280d-2516-420f-8af3-697ca4c8f5d6
relation.isAuthorOfPublication.latestForDiscoverye8ec0c13-9f4e-426a-8072-6ee072b5af10

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Expert Systems - 2023 - Caiado - The impact of digital influencers on product service purchase decision making An.pdf
Size:
1.28 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.61 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

APPsyCI - Artigos em revistas científicas internacionais