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Publication
Negócios internacionais: Estratégias de investimentos no contexto luso-brasileiro
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Abstract(s)
Este ensaio descreve e analisa novos desafios e oportunidades no âmbito dos negócios
internacionais no contexto Luso-Brasileiro. Inicialmente, o ensaio desafia a hegemonia do conhecimento
acadêmico em negócios internacionais alcançado por conexões Anglo-Americanas para sustentar que a
valorização das conexões Luso-Brasileiras em um mundo globalizado pode promover conexões
mais sólidas com outros países e regiões. A seguir, o ensaio descreve e analisa dados referentes aos
fluxos de entrada e saída de investimentos direto externo no contexto Luso-Brasileiro com propósito
de destacar, dentre os desafios e oportunidades contemporâneos, a crescente internacionalização das
empresas portuguesas e brasileiras nas últimas duas décadas. Como considerações finais, o ensaio
sustenta que a intensificação das conexões Luso-Brasileiras em termos de fluxos de investimentos requer
estudos interdisciplinares entre os âmbitos de economia política internacional, negócios internacionais
e gestão internacional.
This essay describes and analyses major challenges and opportunities within the domain of international business in the Luso-Brazilian context. Initially, the essay challenges the knowledge hegemony of Anglo-American connections in the field of International Business to sustain that to value the Luso-Brazilian connections in a globalized world may promote more solid connections with other countries and regions. As follows, the essay describes and analyses data related to inward and outward flows of foreign direct investments with the purpose to stress out, among challenges and opportunities, the growing internationalization of Portuguese and Brazilian companies in the last two decades. As final considerations, the essay sustains that the intensification of Luso-Brazilian connections in terms of the flows of investments require interdisciplinaries studies among the fields of International Political Economy, International Business and International Management.
This essay describes and analyses major challenges and opportunities within the domain of international business in the Luso-Brazilian context. Initially, the essay challenges the knowledge hegemony of Anglo-American connections in the field of International Business to sustain that to value the Luso-Brazilian connections in a globalized world may promote more solid connections with other countries and regions. As follows, the essay describes and analyses data related to inward and outward flows of foreign direct investments with the purpose to stress out, among challenges and opportunities, the growing internationalization of Portuguese and Brazilian companies in the last two decades. As final considerations, the essay sustains that the intensification of Luso-Brazilian connections in terms of the flows of investments require interdisciplinaries studies among the fields of International Political Economy, International Business and International Management.
Description
Keywords
Negócios internacionais Investimento direto externo Internacionalização de empresas portuguesas e brasileiras International business Foreign direct investment Internationalization of portuguese and brazilian companies
Citation
Comportamento Organizacional e Gestão, 14, 29-43
Publisher
Instituto Superior de Psicologia Aplicada