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O Comportamento de mandar a beata para o chão e a teoria do comportamento planeado
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Abstract(s)
Mandar a beata para o chão é um comportamento social que se verifica em vários países, incluindo Portugal, e vários são os danos provocados por este comportamento, nomeadamente sujidade dos espaços exteriores e diversas implicações ambientais. Diversas medidas têm sido postas em prática para diminuir este comportamento: legislação, campanhas publicitárias, etc. Porém, as beatas de tabaco são ainda uma problemática atual, desta forma mostra-se pertinente estudar este comportamento com maior profundidade a fim de obter novo conhecimento passível de ser aplicado na intervenção desta problemática.
A mudança de comportamento trata-se de um desafio complexo para a psicologia social, contudo o recurso a modelos teóricos tem mostrado pertinência e resultados. Nomeadamente a Teoria do Comportamento Planeado tem sido amplamente utilizada para compreender e prever comportamentos. Assim, este estudo propõe-se a prever e compreender o comportamento de mandar a beata para chão à luz da teoria do comportamento planeado, por via da intenção de comportamento constituída por três dimensões: atitude, normas subjetivas e perceção de controlo. Neste estudo o modelo não se demonstrou preditivo do comportamento de mandar a beata para chão, uma vez que apenas a dimensão da perceção de controlo apresentou significativa na amostra total, bem como especificamente no grupo de fumadores.
The cigarette butt disposal it is a social behaviour seen in many countries, including Portugal, and there are many consequences resulting from that, as uncleanness of the places and numerous environment implications. Several measures have been taken to decrease this behavior: laws, advertising campaigns, etc. Despite that, the cigarette butts are still a nowadays problem. However, the cigarette buts disposal is still an issue, as so, study this behavior in more detail reveals to be relevant to obtain more knowledge valuable in intervention in this situation. Changing behaviours is a hudge challenge in social psychology, nevertheless theoretical frameworks application had shown results. Particularly, the Planned Behaviour Theory have been widely applied to understand and predict behaviours. Thereby, this study intends to understand and predict the cigarette butts disposal on the floor applying the Planed Behaviour Theory, thru behaviour intentions that is composed by those three dimensions: attitudes, subjective norms and perceived control. In this research, the model did not predict the disposal behavior of the cigarette butts, once that only perceived control dimension showed significance in all participants and specifically in smokers.
The cigarette butt disposal it is a social behaviour seen in many countries, including Portugal, and there are many consequences resulting from that, as uncleanness of the places and numerous environment implications. Several measures have been taken to decrease this behavior: laws, advertising campaigns, etc. Despite that, the cigarette butts are still a nowadays problem. However, the cigarette buts disposal is still an issue, as so, study this behavior in more detail reveals to be relevant to obtain more knowledge valuable in intervention in this situation. Changing behaviours is a hudge challenge in social psychology, nevertheless theoretical frameworks application had shown results. Particularly, the Planned Behaviour Theory have been widely applied to understand and predict behaviours. Thereby, this study intends to understand and predict the cigarette butts disposal on the floor applying the Planed Behaviour Theory, thru behaviour intentions that is composed by those three dimensions: attitudes, subjective norms and perceived control. In this research, the model did not predict the disposal behavior of the cigarette butts, once that only perceived control dimension showed significance in all participants and specifically in smokers.
Description
Dissertação de Mestrado apresentada no ISPA – Instituto Universitário para
obtenção de grau de Mestre na especialidade de
Psicologia Social e das Organizações
Keywords
Beatas de tabaco no chão Atitudes e comportamento Teoria do comportamento planeado Mudança de comportamento Cigarette butts Attitudes and behaviour Theory of planed behaviour Behaviour change