Publication
Spectator-based brand equity in professional soccer
| dc.contributor.author | Biscaia, Rui | |
| dc.contributor.author | Correia, Abel | |
| dc.contributor.author | Ross, Stephen | |
| dc.contributor.author | Rosado, António Fernando | |
| dc.contributor.author | Maroco, João | |
| dc.date.accessioned | 2013-10-28T20:10:49Z | |
| dc.date.available | 2013-10-28T20:10:49Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | The purpose of this study was to assess brand equity in professional soccer teams. Through a preliminary analysis and further adaptation of the Spectator-Based Brand Equity (SBBE) scale, a refined model was tested among soccer fans. Results gathered from a confirmatory factor analysis indicated an acceptable fit of the model to the data and confirmed the relationship between Internalization, a single first-order construct, and Brand Associations, a second-order construct with ten dimensions. Review of the psychometric properties indicated all constructs had good internal consistency, convergent validity, and discriminant validity. A multi-group analysis showed the cross validity of the model, and a structural equation model revealed its predictive validity, indicating the proposed model as a valid tool for assessing brand equity in professional soccer teams. Managerial implications of these results are discussed, and some guidelines are suggested for future research. | por |
| dc.identifier.citation | Sport Marketing Quarterly, 22, 20-32 | por |
| dc.identifier.issn | 1061-6934 | |
| dc.identifier.uri | http://hdl.handle.net/10400.12/2454 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | yes | por |
| dc.publisher | Fitness Information Technology | por |
| dc.title | Spectator-based brand equity in professional soccer | por |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Morgantown | por |
| oaire.citation.endPage | 32 | por |
| oaire.citation.startPage | 20 | por |
| oaire.citation.title | Sport Marketing Quarterly | por |
| oaire.citation.volume | 22 | por |
| rcaap.rights | embargoedAccess | por |
| rcaap.type | article | por |