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Advisor(s)
Abstract(s)
The statement “what is beautiful is good” reflects a persuasive heuristic that may be
supported either by a general association of attractiveness with positivity or by a
specific association with the perceived credibility of an attractive source. In one study
(N = 58), we approach this question using an explicit and an implicit measure (Stroop
Task) to assess whether attractiveness is more likely associated with valenced words
when these are related (vs. unrelated) to credibility. Results show that this effect occurs
but only for the implicit measure. When the word-face associations were made at an
explicit level, we found a general association between positivity and attractiveness,
unrestricted to the dimension of credibility. We discuss how these results inform about
attractiveness as a shortcut to judgments of validity
Description
Keywords
Physical attractiveness Positivity Credibility Implicit Explicit
Citation
Journal of Social Psychology, 2018 DOI: 10.1080/00224545.2018.1445614
Publisher
Taylor & Francis