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The feeling of familiarity as a regulator of persuasive processing

dc.contributor.authorGarcia-Marques, Teresa
dc.contributor.authorMackie, Diane M.
dc.date.accessioned2012-12-15T11:21:08Z
dc.date.available2012-12-15T11:21:08Z
dc.date.issued2001
dc.description.abstractTwo experiments demonstrated that a subjective feeling of familiarity determined whether participants processed persuasive information analytically (systematically) or non-analytically (heuristically). In the first experiment, individuals unfamiliar with message content showed differential attitude change when strong versus weak arguments were presented, whereas individuals made familiar with the message through unrelated repetition failed to do so. These results were confirmed in a second study that manipulated familiarity through subtle repetition and eliminated procedural priming explanations of the effect. Implications of these findings for familiarity as a regulator of persuasive processing are discussed.por
dc.identifier.citationSocial Cognition, 19 (1), 9-34por
dc.identifier.issn0278-016X
dc.identifier.urihttp://hdl.handle.net/10400.12/1867
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherGuilford Publications Inc.por
dc.titleThe feeling of familiarity as a regulator of persuasive processingpor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceNew Yorkpor
oaire.citation.endPage34por
oaire.citation.startPage9por
oaire.citation.titleSocial Cognitionpor
oaire.citation.volume19por
rcaap.rightsrestrictedAccesspor
rcaap.typearticlepor

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