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The feeling of familiarity as a regulator of persuasive processing
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Orientador(es)
Resumo(s)
Two experiments demonstrated that a subjective feeling of familiarity determined
whether participants processed persuasive information analytically (systematically)
or non-analytically (heuristically). In the first experiment, individuals unfamiliar
with message content showed differential attitude change when strong
versus weak arguments were presented, whereas individuals made familiar with
the message through unrelated repetition failed to do so. These results were confirmed
in a second study that manipulated familiarity through subtle repetition and
eliminated procedural priming explanations of the effect. Implications of these
findings for familiarity as a regulator of persuasive processing are discussed.
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Contexto Educativo
Citação
Social Cognition, 19 (1), 9-34