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Familiarity can increase stereotyping
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Orientador(es)
Resumo(s)
Two experiments show that repeated exposure to information about a target person reduces individuation and thereby increases
stereotyping of the target person based on social group memberships. The eVect is not due to familiarity-induced liking (the mere
exposure eVect), nor is it mediated by increased accessibility of the target’s social category, nor by increases in perceived social judgeability.
The results are most consistent with the use of feelings of familiarity as a regulator of processing mode, such that familiar
objects receive less systematic or analytic processing. In everyday life, frequent exposure to another person ordinarily produces not
only familiarity but also liking, individuated knowledge, and friendship, factors that may eVectively limit stereotyping. But when previous
exposure is unconfounded from these other factors, its eVect can be to increase stereotyping.
Descrição
Palavras-chave
Familiarity Stereotyping Person perception Sytematic and heuristic processing
Contexto Educativo
Citação
Journal of Experimental Social Psychology, 42, 471-478