Repository logo
 
Publication

Why am I so successful? Self-presentation and deliberative attributions of success in entrepreneurship

dc.contributor.authorSantos, Susana Correia
dc.contributor.authorCaetano, Antonio
dc.contributor.authorBrochado, Ana
dc.date.accessioned2024-03-15T19:11:17Z
dc.date.available2024-03-15T19:11:17Z
dc.date.issued2023
dc.description.abstractThis study explores the complexities of causes of success mentioned in entrepreneurs’ narratives in a broadcasted context. Building on strategic self-presentation and attribution theories, we employed inductive methods to map the configurations of public narratives explaining entrepreneurial success. The data analyzed were gathered from 173 reflective interviews featuring entrepreneurs on the United States’ National Public Radio, using machine learning techniques for semantic content analysis. The results show that entrepreneurs can adopt three strategic presentation narratives to explain success in entrepreneurship. Significantly different patterns emerge in the three strategic narrative configurations. First, “lucky charming” narratives reflect an ingratiation strategy, mentioning external and uncontrollable causes of success to increase the entrepreneurs’ likability for the audience. Second, “work striving” narratives use self-promotion strategies to push for recognition of accomplishments, efforts, and intellectual abilities. Third, “social connecting” narratives simultaneously make use of ingratiation and exemplification strategies, including capitalizing on the positive signals given by the social support attracted during their entrepreneurial journey. These three discourse patterns have implications for influencing reputation and driving business- and personal-related outcomes. The findings provide a better understanding of deliberate appearances by entrepreneurs in broadcast contexts and tools for nascent entrepreneurs to leverage their role models among those with acclaimed entrepreneurial success.pt_PT
dc.description.sponsorshipFundação para a Ciência e Tecnologia - FCTpt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSantos, S. C., Caetano, A., & Brochado, A. (2023). Why am I so successful? Self-presentation and deliberative attributions of success in entrepreneurship. Journal of Business Venturing Insights, 19. https://doi.org/10.1016/j.jbvi.2023.e00396pt_PT
dc.identifier.doi10.1016/j.jbvi.2023.e00396pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.12/9680
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevier Inc.pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSelf-presentation strategiespt_PT
dc.subjectCausal thinkingpt_PT
dc.subjectAttribution of successpt_PT
dc.subjectBroadcast contextpt_PT
dc.subjectSemantic content analysispt_PT
dc.titleWhy am I so successful? Self-presentation and deliberative attributions of success in entrepreneurshippt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceUnited Statespt_PT
oaire.citation.startPagee00396pt_PT
oaire.citation.titleJournal of Business Venturing Insightspt_PT
oaire.citation.volume19pt_PT
person.familyNameSantos
person.familyNameCaetano
person.givenNameSusana Correia
person.givenNameAntonio
person.identifier.ciencia-id3B1E-F789-A78F
person.identifier.orcid0000-0003-2859-9732
person.identifier.orcid0000-0003-0704-5386
person.identifier.ridW-1489-2017
person.identifier.scopus-author-id37011729300
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication0e246e72-1688-441d-8ca5-17d66fec5a1a
relation.isAuthorOfPublication282165de-5545-4de2-81f6-d715fd366d52
relation.isAuthorOfPublication.latestForDiscovery282165de-5545-4de2-81f6-d715fd366d52

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Journal of Business Venturing Insights 19.pdf
Size:
1.44 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.61 KB
Format:
Item-specific license agreed upon to submission
Description: