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Familiarity, challenge, and processing of persuasion messages
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Orientador(es)
Resumo(s)
This article focuses on how familiarity moderates task engagement. Blascovich
et al. (1993) have demonstrated that task familiarity generally evokes
challenge motivation; that is, the experience of having sufficient resources
to meet task demands. Garcia-Marques, Mackie, Claypool, and GarciaMarques
(2013) have demonstrated that individuals attend less to details
while performing familiar tasks thereby processing information more superficially.
The relationship between these two effects was tested in two
experiments including the assessment of both the physiological measures
that index individuals’ motivational states and of the way in which individuals
process information. Experiment 1 revealed that familiarity with a
persuasive message independently activates both a physiological challenge
response and reduces participants’ sensitivity to argument quality. Experiment
2 provided additional evidence that the two effects act independently
by showing that social presence moderates the first effect but not the second.
Descrição
Palavras-chave
Familiarity Challenge Persuasion
Contexto Educativo
Citação
Social Cognition, 33, 585–604. doi: 10.1521/soco.2015.33.6.585
Editora
Guilford