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The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
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Resumo(s)
This paper aims to assess service quality in professional
football and to examine the effects of service quality and
ticket pricing on satisfaction and behavioural intention.
Data were collected among football fans and the results
of a confirmatory factor analysis (CFA) supported the
psychometric properties of the service quality model.
A structural equation model (SEM) revealed that the
service quality construct impacts both satisfaction and
behavioural intention. Also, behavioural intention is
influenced by ticket pricing and satisfaction. Managerial
implications of these results are discussed and
guidelines for future research are suggested.
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Citação
International Journal of Sports Marketing & Sponsorship, 14, 301-325