The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Biscaia, Rui; Correia, Abel; Yoshida, Masayuki; Rosado, António Fernando; Maroco, João

http://hdl.handle.net/10400.12/2628

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
IJSMS_14_301-325.pdf		308.53 KB	Adobe PDF	Download

Send Feedback

Authors

Biscaia, Rui

Correia, Abel

Yoshida, Masayuki

Rosado, António Fernando

Maroco, João

Abstract(s)

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.