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Sufficiency before efficiency: Consumers' profiling and barriers/facilitators of energy efficient behaviours
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Orientador(es)
Resumo(s)
Even if consumers have positive attitudes towards the environment and household energy conservation
measures, and are seemingly motivated to implement them, there are factors that function as barriers to
such behaviours. The literature is still insufficient in exploring variables with such negative influence and
in identifying ways of shielding consumers against it. A first step towards the latter can be achieved
through energy consumers' psychosocial profiles identification, i.e. configurations of consumer characteristics
based on a set of psychosocial factors. To contribute in this regard, a nationwide survey of
Portuguese householders aimed to identify: 1) psychosocial factors that may function as barriers or
facilitators to energy conservation measures implementation; and 2) psychosocial consumer profiles
defined based on facilitators, i.e. factors with a positive/facilitative influence over such implementation.
Despite highly positive environmental and energy conservation attitudes, householders reported that
what they did was “sufficient”. This perceived “sufficiency” functioned as a justification for not “doing
more” which, in addition to consumption estimation biases, seemingly constituted energy conservation
barriers. Additionally, a k-means Cluster Analysis identified specific configurations of psychosocial factors
e consumer profiles e that may function as energy conservation facilitators. Applying procedures as
exemplified in this study may therefore enable tailoring behaviour change interventions to the different
identified energy consumer's profiles, in order to promote energy efficient household behaviours.
Descrição
Palavras-chave
Energy efficiency Household energy consumption Behavioural barriers Behavioural facilitators Consumer profiles
Contexto Educativo
Citação
Journal of Cleaner Production, 165, 134-142 doi: 10.1016/j.jclepro.2017.07.075
Editora
Elsevier BV