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- Development and cross-cultural validation of the Goal Content for Weight Maintenance Scale (GCWMS)Publication . Encantado, Jorge; Marques, Marta M.; Palmeira, António L.; Sebire, Simon J; Teixeira, Pedro J.; Stubbs, R James; Heitmann, Berit Lilienthal; Gouveia, Maria JoãoLong-term weight management requires sustained engagement with energy-balance-related behaviours. According to self-determination theory, behaviour goals can support or undermine motivation depending on the quality of their content (i.e., extrinsic and intrinsic motivation). This study aimed to develop and validate the goal content for weight loss maintenance scale (GCWMS).