Claypool, Heather M.Mackie, Diane M.Garcia-Marques, Teresa2016-12-292016-12-292015Social and Personality Psychology Compass, 9, 370-382. Doi: 10.1111/spc3.121791751-9004http://hdl.handle.net/10400.12/5180The goal of this article is to review how, when, and why f luency, or processing ease, affects attitudes. The current article first defines f luency and then discusses its direct impact on attitudes, noting that f luency usually makes attitudes more positive and that it does so for a wide array of attitude objects. Mechanisms and moderators of these direct effects are also described. The article then summarizes how f luency can affect attitudes indirectly, through its impact on other judgments (like perceptions of confidence or truth) and on cognitive operations (like information processing). The article ends by highlighting a few areas where additional research is likely to reap impressive benefits.engAttitudesFluencyPositive psychologyTruthInformation processingjournal article10.1111/spc3.12179