Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.12/2628
Título: The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Autor: Biscaia, Rui
Correia, Abel
Yoshida, Masayuki
Rosado, António Fernando
Maroco, João
Data: 2013
Editora: International Marketing Reports
Citação: International Journal of Sports Marketing & Sponsorship, 14, 301-325
Resumo: This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.
Peer review: yes
URI: http://hdl.handle.net/10400.12/2628
ISSN: 1464-6668
Aparece nas colecções:UIPS - Artigos em revistas internacionais

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
IJSMS_14_301-325.pdf308,53 kBAdobe PDFVer/Abrir    Acesso Restrito. Solicitar cópia ao autor!


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Degois 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.