Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.12/1192
Título: The effects of personal relevance and repetition on persuasive processing
Autor: Claypool, Heather M.
Mackie, Diane M.
Garcia-Marques, Teresa
McIntosh, Ashley
Udall, Ashton
Data: 2004
Editora: Guilford Press
Citação: Social Cognition, 22(3), 310-335
Resumo: Past research has suggested that familiarity with amessage, brought about by repetition, can increase (Cacioppo & Petty, 1989) or decrease (Garcia–Marques & Mackie, 2001) analytic (systematic) processing of that message. Two experiments attempted to resolve these contradictory findings by examining how personal relevance may moderate the impact of familiarity on processing. Experiment 1 manipulated repetition and personal relevance and found that message repetition increased analytic processing (as reflected by greater persuasion following strong vs.weak arguments) under high relevance conditions and decreased analytic processing when relevance was low. In Experiment 2, both repetition and relevance were manipulated in different ways, but results again showed that repetition reduced analytic processing under low relevance conditions and that perceived familiarity mediated this outcome. Implications of these findings are discussed.
URI: http://hdl.handle.net/10400.12/1192
ISSN: 0278-016X
Aparece nas colecções:UIPCDE - Artigos em revistas internacionais

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