Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.12/1191
Título: Prior source exposure and persuasion: Further evidence for misattributional processes
Autor: Weisbuch, Max
Mackie, Diane M.
Garcia-Marques, Teresa
Palavras-chave: Persuasion
Attitude change
Mere exposure
Perceptual fluency
Data: 2003
Editora: Society of Personality and Social Psychology
Citação: Personality and Social Psychology Bulletin, 29, 691-700
Resumo: To assess the persuasive impact of prior source exposure, two studies paired persuasive messages with a source to whom participants had previously been exposed subliminally, explicitly, or not at all. In Experiment 2, participants’ attention also was drawn to information that potentially undermined the implications of any reaction to re-exposure. Compared to no exposure, prior subliminal exposure increased the source’s persuasiveness, an effect not mediated by source liking. Explicit exposure increased source persuasiveness to the extent that the source was liked more and only absent a recall cue. Results favored misattributional accounts of prior exposure effects.
Peer review: yes
URI: http://hdl.handle.net/10400.12/1191
ISSN: 0146-1672
Aparece nas colecções:UIPCDE - Artigos em revistas internacionais

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